TURN OVER A NEW LEAF
Tea. It's has been way too passive for far too long. Teatulia is a flavor shock to those chakras everyone’s always talking about. Born in Bangladesh. Raised in Denver. Here to stir up some trouble in the tea world.
To start Teatulia's social, we needed a creative strategy, voice, and a look and feel that encapsulated the Teatulia brand at its core. Teatulia is constantly waking up the tea category and blowing the minds of the industry from their Tea Soda innovation to their Bangladeshi tea garden program.
We landed on "TURN OVER A NEW LEAF" as the brand concept and developed a brand voice that did just that.