Brooklyn Nets
To launch the Brooklyn Nets, we did a media buy at all the bridges connecting Brooklyn and Manhattan. 
To build up even more anticipation for Brooklyn's first professional sports team since 1957, we teased the #hellobrooklyn to spark a social conversation and waited a few more days before revealing the logo. 
To end the campaign, we had Jay-Z wear the uniform for the first time while performing at the Barclays Center.