GRILL WITH FIRE
Two decades ago, the birth of the Weber Genesis changed the grill market forever. Over the next twenty years, some have copied, others have imitated. We wanted to remind the world who started it all, and continues to settle for nothing less of perfection with every single grill they make.
After a long a winter, how do you make the first day of Spring an even bigger deal? By having an iconic American brand like Weber launch its biggest grill innovation in over 20 years.
To match the unrivaled loyalty of Weber's hardcore fan base, we teased up the reveal of this game-changing innovation with a social campaign that tapped into their freakish obsession with grilling.