AirTran Airways
EVERYONE WILL WANT TO BE COLLEGE AGE
We branded a program with AirTran Airways specifically designed for college students, called AirTran U. It allows anyone 18-22 to fly standby, for really cheap. So, what could be more thrilling than being 18 and using a fake ID to get into bar? Getting one when you're pushing 80 to get on plane.
Case Study
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