Carhartt Built For Her
If you’re a woman who wears Carhartt, you probably already know: historically, the fit hasn’t always been quite right. So Carhartt built an internal women’s design team dedicated to changing that. They spend time with women on real job sites, listening to what works, what doesn’t, and what gets in the way. Then they bring those insights back to the design studio—rethinking everything from fit and mobility to pocket placement, fabrics, durability, and the smallest functional details.